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Post by account_disabled on Dec 11, 2023 7:34:59 GMT
Your choice of keywords will determine everything from the kind of contents you churn out to the quality of traffic you drive to your website. So, it would be best if you carry out this stage carefully. Generally, keyword research for SaaS starts from brainstorming the terms you know your prospects use on Google. And to make it easier, you should consider the following: Your type of product - A solution? Tool? Platform? Your product offers - Does Job Function Email Database it save people's time? Does it make them more money? Does it reduce risks? and more Unique features of your product. Your target audience Having figured these out, you can then start the actual keyword research process which requires using SEO tools. But before proceeding, you must understand the following keyword search intents. Informational Keywords These categories of keywords are used by searchers to find more information about a subject matter. Contents written on these keywords are usually long form like the one you are reading currently because you are learning everything about SEO for SaaS. Some of these keywords have words like 'what', 'how to', etc. Commercial Keywords These categories are used by searchers with the intention of buying. For instance, when a prospect searches for ‘Rank Tracker SEO Powersuite’ they are having the intention of subscribing for a plan. Transactional Keywords Transactional Keywords that are categorized as both informational and transactional keywords. Keywords like 'best CRM software' will help the searcher make the best buying decision and also educate the searcher about the recommended software tools.
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