Post by account_disabled on Feb 24, 2024 10:13:57 GMT
On October 6, 2010, Kevin Systrom and Mike Krieger launched Instagram in the App Store, a social network dedicated to sharing instant photographs with a retro aesthetic. Today, after having blown out the candles of this first decade of activity, we can affirm that Instagram is not just photography . In recent years, in fact, Ig, in addition to having changed its look by renewing its logo and changing direction of command, has introduced extraordinary features such as Stories, Reels or IgTv (Feed section removed from the platform last October 2021) . All we have to do is investigate and delve deeper. In this article we talk about these tools and how to exploit them from a strategic perspective to do business. instagram-stories-what-are-they Instagram Stories Instagram Stories appeared on the platform in August 2016, a year in which there was strong global interest in the rapid rise of another social network: Snapchat . With "Snapchat" inspiration, not to mention complete plagiarism, the Stories immediately find their way into the hearts of users who decide to abandon Snapchat and test this feature to implement their own community.
For the first time, in fact, users can show and talk about Middle East Phone Number List themselves in short 15-second videos that disappear after 24 hours . A simple, fast and catchy tool with which to keep attention on your profile and increase the feeling of proximity between users. According to the latest data released by Instagram, every day out of 1 billion active users over 500 million use IG Stories. But how has this feature changed from 2016 to today? Video content always lasts 15 seconds, while viewing a photo uploaded to Story lasts 8 seconds. We can choose to record or shoot the content live , therefore in the app, or upload something already available in our smartphone's archive; To increase interactions with followers we can apply stickers on our videos, such as "Question, Survey and Quiz" and for a few months also "Link"; We can respond to a Story thus generating a private conversation with that user, forward that content to other users or, new in the last few hours, even leave a like; If we have a Creator or Business profile, for each Stories content posted we obtain Insights, which can be viewed in full for 14 days; Once the 24 hours are over, if we consider the posted content relevant or useful as a portfolio to make ourselves known, we can insert it into a highlighted "Folder" on our profile.
Instagram-TV Reels As with Stories, Reels were also born from the need to slow down the rise of another social network ( Tik Tok ) and prevent users from leaving the platform, or spending less time on Ig, which in social media language translates as “less attractive to investors”. Reels are videos lasting a maximum of 60 seconds to which we can add augmented reality effects, music chosen from the library available on Instagram or our own audio and all the creativity we have at our disposal. A Reel must not be confused with a live Story (given the duration) or with a Featured Story, but is born from the idea that the Creator creates a funny content (comedy), summary of an experience or captivating like a change of look made in several steps (or transition). This function has a dedicated section both in the Feed layout and in the Explore section of Ig, while the main metric to keep an eye on when considering viral content is the view , to which likes, comments and shares are often added. instagram-reels IgTV: a format that has never really convinced! As already mentioned, however, the section of the Feed dedicated to IgTv was removed in October 2021 . IgTv was released in June 2018, but was born as a separate app from Instagram. The function has never completely convinced users who have struggled to exploit it in a creative or informative way since the early days. However, the possibility of making longer content, lasting between 1 minute and 1 hour, has not completely disappeared. These, in fact, have been integrated with the other formats offered to users in the single "Instagram Video" section .
For the first time, in fact, users can show and talk about Middle East Phone Number List themselves in short 15-second videos that disappear after 24 hours . A simple, fast and catchy tool with which to keep attention on your profile and increase the feeling of proximity between users. According to the latest data released by Instagram, every day out of 1 billion active users over 500 million use IG Stories. But how has this feature changed from 2016 to today? Video content always lasts 15 seconds, while viewing a photo uploaded to Story lasts 8 seconds. We can choose to record or shoot the content live , therefore in the app, or upload something already available in our smartphone's archive; To increase interactions with followers we can apply stickers on our videos, such as "Question, Survey and Quiz" and for a few months also "Link"; We can respond to a Story thus generating a private conversation with that user, forward that content to other users or, new in the last few hours, even leave a like; If we have a Creator or Business profile, for each Stories content posted we obtain Insights, which can be viewed in full for 14 days; Once the 24 hours are over, if we consider the posted content relevant or useful as a portfolio to make ourselves known, we can insert it into a highlighted "Folder" on our profile.
Instagram-TV Reels As with Stories, Reels were also born from the need to slow down the rise of another social network ( Tik Tok ) and prevent users from leaving the platform, or spending less time on Ig, which in social media language translates as “less attractive to investors”. Reels are videos lasting a maximum of 60 seconds to which we can add augmented reality effects, music chosen from the library available on Instagram or our own audio and all the creativity we have at our disposal. A Reel must not be confused with a live Story (given the duration) or with a Featured Story, but is born from the idea that the Creator creates a funny content (comedy), summary of an experience or captivating like a change of look made in several steps (or transition). This function has a dedicated section both in the Feed layout and in the Explore section of Ig, while the main metric to keep an eye on when considering viral content is the view , to which likes, comments and shares are often added. instagram-reels IgTV: a format that has never really convinced! As already mentioned, however, the section of the Feed dedicated to IgTv was removed in October 2021 . IgTv was released in June 2018, but was born as a separate app from Instagram. The function has never completely convinced users who have struggled to exploit it in a creative or informative way since the early days. However, the possibility of making longer content, lasting between 1 minute and 1 hour, has not completely disappeared. These, in fact, have been integrated with the other formats offered to users in the single "Instagram Video" section .